I balance user needs and business goals to create engaging and enjoyable products.
My UX design process:
My UX design process:
Involving users early and often. Learning from them and iterating.
It's important to establish empathy and understand the user together as a team. Increasing the team's exposure to the user eventually increases the user's satisfaction of the product.
Taking time to understand the user and together with the team clearly define your user’s problems. Feeding the team solutions will only lead to demoralisation; people like being empowered and to have a chance to be creative. Let the team stretch their skills, and give them time to truly understand the problem.
Brilliant ideas can come from anyone! Waiting for one member of the team to create the best idea will take a while, and will probably be biased towards their own experience. Idea generation doesn't have to take long, there are exercises designed to generate lots of ideas quickly.
Spend the minimum amount of time to create the closest to the real thing prototype that can be tested. This step is to look for feedback on the idea, not whether your design looks finished. Test with real representative users.
It isn’t enough to run through a design process once. Learn from your users, learn from your team, and iterate. Being agile is to be set up to react to new information fast and adapt your designs accordingly.
My UI design principles:
My UI design principles:
Creating products the users will enjoy using.
Focusing on user needs and designing with data.
Creating structure and hierarchy. Giving users responses to the actions they take. Making decisions intuitive and easy by avoiding paradox of choice.
Avoiding uniformity, but being consistent. Reusing well-tested design patterns. Using ubiquitous language to create familiarity.
Creating design that works everywhere and for everyone. Responsive is not only screen size. Accessibility is not a bolt-on feature.
First impressions do matter. Taking the extra time to delight the users.
While I always knew that design was my calling, it wasn't until I completed my education in Multimedia Design & Communication that I realised my true passion lays in interaction design. Therefore I decided to continue my education in Digital Concept Development. I wanted to create products and experiences that seamlessly blend functionality with aesthetics, offering users a delightful and engaging journey through the digital realm.
As I continue to evolve as a product designer, I remain deeply connected to my hobbies and early interests, recognising how they have shaped me as a designer. I help stakeholders envision the potential of the product or experience by using my visual storytelling skills to communicate any type of concepts in an engaging way. Additionally, my experience in arts has given me an eye for details and aesthetics, which is invaluable when finalising a design for the user. I understand that every element, no matter how seemingly insignificant, contributes to the overall user experience.
